Marketing Decision Support

Semiotic analysis as a strategic decision-making tool of marketing and communication

Do you always make the right choice when it comes to different creative solutions?

Thanks to the semiotic analysis you are in a position to select the right creative solution from the many different options prepared for your agency so that you actually reach your communication goals.

We conduct a utility-oriented, scientific analysis of the creative solutions and communication tools. We evaluate how the codes of your brand DNA relate to the message that you actually convey with the goal to achieving a more effective and, thereby, a more profitable message.


Semiotic analysis of print and web communication

Based on websites, social media, product catalogs, ads or billboards how do decisions to act and buy occur? What communicative codes are effective in what situations, what social and cultural settings?

Our semiotic diagnostic model provides scientifically sound answers to questions of transfer of meaning. We decode your corporate communication, decode your brand code and reveal the meaning that really reaches the target groups.
How do we achieve this?

We decode the real effects of meaning that result from the order of lines, forms, colors, texts and /or images that make up your communication tools. Our comparative analysis of these effects of meaning with regard to your communication goals decodes the actual brand value and message.


Areas of semiotic analysis:

  • Ads
  • Advertisements
  • Advertising texts
  • Annual reports
  • Articles
  • Brochures
  • Claims
  • CI / CD
  • Company profiles
  • Customer magazines
  • Documentation texts
  • Editorial texts
  • Headlines
  • Invitations
  • Leaflets
  • Letters
  • Logos
  • Magazines
  • Mailing texts
  • Newsletters
  • Newspaper reports
  • Press releases
  • PR texts
  • Prospectuses
  • Radio ads
  • Slogans
  • Web pages
  • And others

The semiotic analysis is imperative for efficient brand controlling and effective brand building and equally so for an objective benchmark and positioning analysis as well as a financial control instrument for your marketing budget.


Take advantage of the benefits of semiotic analysis:

  • It uncovers discrepancies in your corporate communication.
  • You ensure the message of your brand DNA and thus your success.
  • You increase the effectiveness in the marketing mix thanks to semiotic brand controlling.
  • You streamline your marketing budget.
  • You increase turnover and sales figures.

The bottom line is an investment with added value.