What role does semiotics play in redefining the website www.beglaubigte-uebersetzung.ch?
The purpose of the website hwww.certified-translation.ch/ is to make certified translation services visible and to help acquire new customers and explain to them the necessary steps of the translation and certification process. It is a landing page that appears at the top of the results of Google Switzerland once the search terms “certified” and “translation” are entered.
We worked on the following assumption: The website is not effective enough in terms of its original goals; the layout was not very appealing; there was too much text; the text is unclear and not very intuitive; information is hard to find and there are inconsistencies between the goals of the website and its online implementation …
With semiotic analyses – that take a closer look at the formal aspects of the website – and together with a professional graphic designer we revamped the interface of the website and the advertising of this online site in such a way that customer proximity, clarity, user friendliness, and interactiveness were improved for internet users.
Readability was improved considerably, and thanks to a clear content structure and good internal links, information can be accessed easily and quickly. These links make for a smoother read and allow the homepage to be reduced to its actual function from a semiotic perspective, namely, actively involving internet users by way of options like calling, writing e-mails, gathering information, requesting a quote, leaving contact information … Each option that is initiated or completed through the website by the internet user is a potential contact for the company. Moreover, this allows for information on translation services and other services to be made available.
Semiotics helped ensure an optimization of the website as a communication and advertising tool for a special service and, in the process, corporate design and the brand’s memorability were improved.
Consulting and strategic accompaniment / qualitative studies (by SemioticCodes®):
Project: Developing the concept of the brand Dr. Arno Giovannini and redefining a Website
Area: Design Communication / Switzerland and international.