Semiotic Brand Controlling

Effective brand controlling with semiotics.

Which communicative codes trigger the urge to buy or act?
Semiotic analysis evaluates the actual effect of your brand DNA and allows for a success-oriented alignment of your corporate communication that meets your communication goals.

Semiotics helps avoid counterproductive effects of meaning which can lead to a loss of credibility.

By using semiotics, more powerful and more profitable messages can be generated at a lower cost.


Semiotic analysis of print and web communication

How do decisions to act and buy occur based on websites, social media, product catalogs, ads or billboards? Which communicative codes are effective in which situations and social and cultural settings?

Our semiotic diagnostic model provides scientifically sound answers to questions with regard to the transfer of meaning. We decode your corporate communication, the brand code and reveal the meaning that actually reaches the target group.

How do we achieve this?
We decode the real effects of meaning that result from the order of lines, forms, colors, texts, and /or images and that make up your communication tools. Our comparative analysis of these effects of meaning with your communication goals decodes the actual brand value and message.


Areas of semiotic analysis:

  • Ads
  • Advertisements
  • Advertising texts
  • Annual reports
  • Articles
  • Brochures
  • Claims
  • CI / CD
  • Company profiles
  • Customer magazines
  • Documentation texts
  • Editorial texts
  • Headlines
  • Invitations
  • Leaflets
  • Letters
  • Logos
  • Magazines
  • Mailing texts
  • Newsletters
  • Newspaper reports
  • Press releases
  • PR texts
  • Prospectuses
  • Radio ads
  • Slogans
  • Web pages
  • And others

The semiotic analysis is imperative for efficient brand controlling and effective brand building and equally so for an objective benchmark and positioning analysis as well as a financial control instrument for your marketing budget.


Take advantage of the benefits of semiotic analysis:

  • It uncovers discrepancies in your corporate communication.
  • You ensure the message of your brand DNA and thus your success.
  • You increase the effectiveness in the marketing mix thanks to semiotic brand controlling.
  • You streamline your marketing budget.
  • You increase turnover and sales figures.

The bottom line is an investment with added value.