Semiotic Positioning Analysis

Crystal clear brand positioning with semiotics.

Does your brand identity match the brand image actually perceived?
Also on the internet and in social media?

Semiotics allows for a crystal-clear positioning on the market.

Based on the online and offline communication media of your competitors, we analyze the DNA of your own brand communication and compare them with the effects achieved and messages of the communicative codes achieved by your competitors.

We decode your corporate communication (and that of your competitors), decode the brand code in question, and reveal the meaning that really reaches the target groups.
How do we achieve this?

We decode the real effects of meaning that result from the order of lines, forms, colors, texts and /or images that make up your communication tools. Our comparative analysis of these effects of meaning with regard to your communication goals decodes the actual brand value and message.

The semiotic analysis is imperative for efficient brand controlling and effective brand building and equally so for an objective benchmark and positioning analysis as well as a financial control instrument for your marketing budget.


Take advantage of the benefits of semiotic analysis:

  • It uncovers discrepancies in your corporate communication.
  • You ensure the message of your brand DNA and thus your success.
  • You increase the effectiveness in the marketing mix thanks to semiotic brand controlling.
  • You streamline your marketing budget.
  • You increase turnover and sales figures.

The bottom line is an investment with added value.